Abundant

Designing florals for weddings and events across the North Texas area, Abundant has earned a great reputation for creating florals that are both personal and unlike anything else you could find at your local florist. "For us it's about intentionally designing in such a way that captures the uniqueness of each individual bloom and it's recipient." – Annamarie Jamison, Owner & Designer (with 10 years of professional experience in the floral industry). This rebrand for Abundant was created around the idea of clean, fresh, homegrown, and handpicked florals. The typeface was designed to have a more organic and botanical feel, and the letter "u" was manipulated to work as a vase for the flowers, a secondary logo option that can be used independently. The Abundant team is currently starting the beginnings of an organic flower farm that they hope to have open to the public in the future — "from farm to vase."