Chubby Bunny
Whether we played around bonfires or anytime Mom had an extra bag of marshmallows in the pantry, this concept art was designed to give the 'Chubby Bunny' game its own official packaging ready to go on shelves. From the 'fluffy' marshmallow logo to the hand drawn illustrations, as well as fun copywriting on the box itself, this comprehensive design was developed with the idea of taking a product that has always been done the same way (marshmallows in clear plastic bags) and packaging it in a way that has never been done before.