Patagonia Provisions
Patagonia, Inc. is a tried and true, all-American company that markets and sells outdoor clothing and goods. This project is a catalog that features their best selling products and showcases a style that fits their brand, yet takes things just a step further design-wise. 'Patagonia Provisions' is a unique branch of the company that focuses specifically on nutritious, responsibly sourced food for their customers to pack along on all their outdoor adventures. The mission of Patagonia Provisions is to build a bigger marketplace, a powerful alternative to industrial agriculture, in an effort to restore and regenerate our home planet. With products made by from like-minded farmers, ranchers, fishermen, artisans and companies, Patagonia offers ways to eat well while vigorously protecting the earth. Inspired by this, I created this catalog with the theme "This is Good Ground" in mind. To highlight the quality of ingredients sourced directly from the earth, I manipulated typography to interact with the products' original form in their natural state.