Hertel Auto Group

At the best quality place to buy a used car in the Fort Worth area, the only thing the business needed improvement on was a poor quality logo. The company has earned a well deserved reputation from locals, so I recreated their original typeface and design to maintain the recognition of the brand – "If it ain't broke!" I also provided a variety of color options for use across all marketing and advertising platforms, as well as designed a variation of the logo for merchandising.